Tracking · Electrical equipment · United States
Server-side tracking and CRM automation for an electrical equipment supplier
- Website
- Server
- GTM
- GA4
- Ads
- CRM
- Type
- Tracking
- Industry
- Electrical equipment
- Country
- United States
- Tools
- Pipedrive
- GA4
- Server-side GTM
- Looker Studio
Problem
Leads from calls, forms and the website were not connected to deals, so ad spend could not be tied to revenue.
What was built
Server-side GTM and GA4, Pipedrive automations for every new lead, and a Looker Studio dashboard by channel.